|
|
The Concise Official Detour History
In the Beginning...
In fact, the whole Detour thing started literally by accident. The founder, David
"Dizzy" Holmes has been a record collector since the age of about 14. An avid
scooter rider by the time he was 17 and the founder member and Number one of the
Midhurst
Detour Scooter Club. The Scooter Club became one of the biggest in the South of England
with over 30 members during its hey day. In 1984 his life was to take a massive
turnaround. On his way to the last national Scooter Rally of the year in Skegness,
torrential driving rain ran freely from the farmers field adjacent to the motorway causing
a flood across the road. Being the first in the line on his recently customised Amandos
225, Dizzy was the first to hit the flood, aquaplaned across it and collided with the
crash barrier. He left Odstock Hospital 18 months later with a broken back and bound to a
wheelchair.
The
Mail Order
So what do you do in a situation like that? You dont just think "Oh I think
Ill start a record company" do you? Dizzys actual trade is as a
toolmaker, an occupation that obviously he couldnt return to. Record Collecting
became even more of an obsession than it had been previously, buying in records for
himself, buying in better grade copies, multiple copies and finally a complete collection
that contained a lot of items that were of no use to him at all. One advert in Scootering
Magazine sold the majority of them and before long he had a regular customer list of 20
people receiving hand written 2 page lists headed "Records For Sale".
The
Label
That first single "Finished
Forever/In the Night" now fetches as much as £60.00 plus at auction. In 1992
Dizzy was sent a demo tape by the Margate based, Jam influenced band, The Persuaders. By
the end of that year Detour Records was planning its first release which hit the
streets in January 1993. 300 copies in wrap-around sleeves sold so well that it became
clear even at that early stage that there was a potential market for Mod influenced music.
Despite the '79 revival and the survival of an underground Mod scene during the Mid-80s
there was obviously still a very strong Mod Movement in the early 90s, albit more
underground that ever.
But it all got a little out of
hand
By the end of 1991 it became apparent that the work involved in running a Mail Order
Company and a record label was a little more than one person could cope with. Voluntary
help from mum with post runs and trips to the bank were incredibly helpful but as the
business grew so did the amount of paper work. Not being one for paperwork, Dizzys
Detour Records became the original "paperless office" - his rationale being:
Read it, Deal with it, Bin It! Fine until something went wrong and there was nothing to
say what happened. It wasnt until 1993 that the Distribution companies began to take
the label seriously so following trips to London to do the tour of the record shops it was
a case of relying on a good memory to know who had what.
And heres where Tania appears!
Shed been a friend of Dizzys since 1981 having known him some three years
prior to his accident. A Mod/Scooterist also from Midhurst she ran a secretarial business
from her home. Initially being taken on as the hired help it soon became
apparent that the time needed to help Dizzy amounted to more than just the odd few hours
typing and if Detour Records was to become a proper success theyd both have to give
it everything. Tania gave up her business and became a partner in Detour Records, computer
equipment and business knowledge meant that she could take over the day to day running and
leave Dizzy to get on with what he was best at - buying and selling records. At
this point
both Dizzy and Tania were married (to other people) but as a result of the amount of time
that the two of them spent together it came as no surprise really that they would
eventually get together properly. Dizzys wife left him and Tania took her two small
children and walked out on her husband. Although not moving in together straight away they
bought a place together in August 1995 and in June of 96 got engaged although it
wasn't until the 1st of January 2000 that they finally tied the knot and got married.
In 1995 the label released its number
one best seller of all time - The Clique (of course) with their first (and sadly last)
album -
The Self Preservation
Society, including the infamous Italian Job chant, that in 1997 was used
on Channel Fours The Big Breakfast. The album sold over 5,000 copies and at one
point led the band to showcase for Bjorks label "One Little Indian". Probably
the most exciting and maybe one of the most disappointing moments in the Detour history.
The A&R guy was convinced, the showcases went ahead, we all went down the pup on the
expense account and the re-release of the album was being discussed, unfortunately OLI ran
into financial difficulties, sacking members of staff that included our A&R guy! The
resulting disappointment eventuated in the break up of the Clique with their final
farewell single coming out in 1998. The Cliques career was such a promising one,
which was why their break up came as such bad news for everyone that knew and loved them
including Mark Lamarr who snapped up the chance to have them on "live in
session" on Radio one whilst doing a stand in stint for Mark Radcliffes evening
show and who wrote the sleeve notes for the farewell single. Even after all this time we
still get enquiries wanting to know more about the Clique from people who have just
discovered them, spin off bands include
Knave and
Quant, two great bands that deserve
checking out. Quant in particular showed real promise and appeared live on Channel 5's Raw
TV show during May 1999.
1995 saw the birth of The Publishing
company, aptly named Tandiz Music, (Tan(ia) and Diz(zy)), the companies initial
aim was to publish everything that appeared on the label, however it went onto publish
obscure tracks for release on various compilation albums which in some cases earned
songwriters their first royalty in almost twenty years.
At the beginning of 1996 the Detour employees were given full time jobs and Detour Records created its first payroll. The Mod scene kicked off big time in Japan with the majority of the early catalogue being licenced for two Japanese only CD releases. Unfortunately during this year things got a little too good and both the mail order and the label had to register for VAT, a nightmare that bestowed itself on Tania, however, the introduction of a credit card facility did enable the turnover to increase and following the arrival of the Internet site, both the Mail Order Company and the Label were able to reach a whole new market of people and for the first time really break America.
Today we now have three
Record Labels and the
mail order catalogue which became an on line only catalogue in early 2006.
Jimmer sadly left us after 12 years of loyal service in August 2006 with Tania's
son Jason stepping straight into the job on leaving school. And of course
alongside us we also have our beloved bulldogs. Working from home also allows us to run the National
Bulldog Breed Rescue and dable in a small
Pet supply business
Looking back, it's hard to imagine how one mans hobby could have become what we have here today, but you can always be assured that Dizzy and Tania are as passionate about the music as you the customer is - thank you!